Data discrepancies can lead to a range of issues in your email marketing campaigns:
Misleading Metrics: Inaccurate open rates, click-through rates, and conversion rates can misguide your marketing strategies. Budget Misallocation: Incorrect data can lead to poor budget allocation, affecting your return on investment (ROI). Ineffective Segmentation: Discrepant data can hinder accurate audience segmentation, reducing the effectiveness of targeted campaigns. Loss of Trust: Inconsistent data can erode trust in your analytics and decision-making processes.