Mitigating data discrepancies involves several best practices:
Standardize Tracking: Use standardized tracking methods across your platforms to ensure consistency. Verify Data Sources: Ensure that your data sources are reliable and accurate. Use UTM Parameters: Implement UTM parameters to track and verify the source of your traffic more accurately. Engage with Reliable ESPs: Choose reputable email service providers known for accurate data reporting. Regular Testing: Conduct regular A/B testing to identify and correct data discrepancies.