Several factors contribute to data discrepancies in email marketing, including:
Tracking Issues: Different email service providers (ESPs) use distinct tracking methods, leading to variations in data collection. Filtering and Blocking: Email clients and spam filters may block or filter out tracking pixels, causing gaps in data. User Behavior: Users might have images turned off by default, or they may use ad-blockers that prevent tracking. Time Zone Differences: Discrepancies can arise due to differences in time zones between the sender and the recipient. Platform Limitations: Different analytics platforms might have unique limitations and algorithms, causing variations in reported data.