How Can Data Encryption Protect Email Marketing Data?
Data encryption is a process that transforms readable data into an unreadable format using algorithms. This ensures that even if data is intercepted during transmission or accessed without authorization, it cannot be read or used. For email marketing, encryption should be applied to both stored data (such as customer databases) and data in transit (such as emails being sent). Utilizing protocols like SSL/TLS for email transmission can provide an additional layer of security.