How Can E-Commerce Websites Ensure Deliverability?
To ensure high deliverability rates, e-commerce websites should:
- Use a Reputable Email Service Provider (ESP): Choose an ESP with good deliverability rates. - Clean Email Lists Regularly: Remove inactive or invalid email addresses. - Authenticate Emails: Use SPF, DKIM, and DMARC to authenticate your emails. - Avoid Spam Triggers: Refrain from using excessive exclamation marks, all caps, and spammy words.