What Are Some Best Practices for Using Media Queries in Email Marketing?
Inline CSS: While external stylesheets are not supported by many email clients, inline CSS is generally reliable. However, media queries must be placed in the <style> tags within the email’s <head>. Test Extensively: Always test your email across multiple devices and email clients to ensure that your media queries work as intended. Tools like Litmus or Email on Acid can be invaluable for this. Keep It Simple: Given the limitations of email clients, avoid overly complex CSS and focus on key elements like layout, font sizes, and images. Fallbacks: Ensure that your email is readable even if media queries are not supported. Use a mobile-first approach and then enhance it with media queries.