What metrics should be tracked to measure the success of email marketing campaigns?
To evaluate the effectiveness of your email marketing campaigns, you should track several key metrics. Open rates indicate how many recipients opened your email, while click-through rates show how many clicked on the links within the email. Conversion rates measure the percentage of recipients who completed a desired action, such as making a purchase. Additionally, monitoring unsubscribe rates and spam complaints can help you gauge the overall health of your email list and identify areas for improvement.