How Can Etsy Sellers Measure the Success of Their Email Campaigns?
Measuring the success of your email campaigns is essential for continuous improvement. Key metrics to track include:
Open Rate: The percentage of recipients who opened your email. A higher open rate indicates that your subject lines are effective. Click-Through Rate (CTR): The percentage of recipients who clicked on links within your email. A high CTR shows that your content is engaging. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. This metric directly reflects the success of your campaign. Unsubscribe Rate: The percentage of recipients who opted out of your email list. A high unsubscribe rate may indicate that you need to review your content or frequency.