To overcome these challenges, HBR can implement the following strategies:
Optimize Deliverability: Use authentication protocols like SPF, DKIM, and DMARC to improve email deliverability and avoid spam filters. Enhance Engagement: Create compelling subject lines and email content that encourage opens and clicks. Use A/B testing to identify what works best. Regular List Cleaning: Periodically remove inactive subscribers and validate email addresses to maintain a healthy email list. Compliance: Stay updated on email marketing regulations and implement necessary measures to ensure compliance, such as including an easy opt-out mechanism.