Based on your analysis, you may need to make several adjustments to improve future campaigns. Here are some common areas to focus on:
Subject Lines: If your open rates are low, consider testing different subject lines to see what captures your audienceâs attention. Email Content: If your click-through rates are lacking, re-evaluate your email content. Are your messages clear and compelling? Call-to-Action (CTA): Ensure your CTAs are clear and direct. Experiment with different placements, colors, and wording. Audience Segmentation: If certain segments are not engaging, consider re-segmenting your audience or tailoring your content more specifically to their needs. Send Times: Experiment with different send times to see when your audience is most responsive.