What Are the Risks of Relying Solely on Automation?
Relying solely on automation can lead to several risks:
- Decreased Engagement: Automated emails can become repetitive and impersonal, leading to decreased engagement and higher unsubscribe rates. - Compliance Issues: Without human oversight, there is a risk of non-compliance with regulations, leading to legal repercussions. - Reputation Damage: Poorly managed automated campaigns can damage a brand's reputation if they are perceived as spammy or irrelevant.