How Can Inaccurate Data Affect Campaign Performance?
Inaccurate data can severely impact the effectiveness of your email marketing campaigns. If your data is incorrect, you might base your strategies on false assumptions. For example, you might think a particular type of content is working well when, in reality, it’s underperforming. Misleading data can also affect your segmentation and personalization efforts, causing you to send irrelevant content to your audience, which can lead to decreased engagement and higher unsubscribe rates.