What Are Common Analytics Errors in Email Marketing?
One of the most common errors in email marketing analytics is the misinterpretation of data. Marketers often focus too heavily on vanity metrics, such as the number of subscribers or emails sent, rather than metrics that reflect true engagement, like click-through rates and conversion rates. Another frequent error is failing to track metrics consistently. Inconsistent tracking can lead to inaccurate data, making it difficult to measure the success of campaigns over time.