To interpret data correctly, it’s essential to understand what each metric indicates about your campaign’s performance. For example, a high open rate might seem positive, but if the click-through rate is low, it suggests that your content isn’t engaging. Always consider the context of your metrics and look for correlations. Additionally, it’s important to segment your data. Analyzing the performance of different segments can give you a clearer picture of what works and what doesn’t for specific groups within your audience.