A mismatch in content can lead to several negative outcomes such as:
Lower Open Rates: If the subject line does not match the email content, recipients may feel misled and less likely to open future emails. Higher Unsubscribe Rates: Irrelevant content can annoy recipients, leading them to unsubscribe from your mailing list. Decreased Engagement: Mismatched content can result in lower click-through rates and fewer conversions. Damage to Brand Reputation: Consistently sending irrelevant emails can tarnish your brand's image and erode trust.