content mismatches

How to Identify Content Mismatches?

Identifying content mismatches can be done by monitoring key metrics such as:
Open Rates: A sudden drop in open rates may indicate that your subject lines are not aligning with the content.
Click-Through Rates (CTR): Low CTRs can signal that the content is not engaging or relevant to your audience.
Unsubscribe Rates: An increase in unsubscribe rates can be a clear indicator of content mismatch.
Feedback: Direct feedback from recipients can provide insights into any disconnect between their expectations and the content they receive.

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