To identify potential conflicts of interest, marketers should:
1. Evaluate Endorsements: Critically assess whether the products or services they promote align with the company’s values and benefit the audience.
2. Transparency: Ensure that any personal gains from promotions are disclosed to the audience. Transparency fosters trust and reduces the risk of conflicts.
3. Audience Interests: Always consider the needs and interests of the audience. If a promotion does not serve the audience’s best interests, it is likely to be perceived as a conflict of interest.