How Can Marketers Implement Green Guides in Email Campaigns?
Marketers can implement Green Guides in their email campaigns by following these key practices:
Substantiation: Ensure that all environmental claims are backed by reliable and scientific evidence. Specificity: Avoid vague terms like “eco-friendly” or “green.” Be specific about the environmental benefits and features of the product. Context: Provide context for environmental claims to avoid misleading impressions. Explain how a product is environmentally beneficial. Qualifications: Clearly disclose any limitations or qualifications to your environmental claims.