How to Optimize Email Campaigns for Better Deliverability?
Ensuring that your emails reach the inbox is crucial. Here are some strategies:
Clean Your List: Regularly remove inactive or invalid email addresses to maintain a healthy list. Authenticate Your Domain: Use DKIM, SPF, and DMARC to improve email deliverability. Monitor Metrics: Keep an eye on metrics like bounce rates and spam complaints to identify issues. Engage Subscribers: Send relevant content that encourages engagement and reduces the risk of being marked as spam.