How to Measure the Effectiveness of Visual Context?
To determine the effectiveness of your visual elements, you can track various metrics:
Open Rates: Higher open rates can indicate that your subject lines and preview texts are visually appealing. Click-Through Rates (CTR): A higher CTR suggests that the visual elements are compelling enough to encourage readers to click on links. Conversion Rates: Ultimately, the goal is to convert readers into customers. Track how many recipients take the desired action after viewing the visuals. A/B Testing: Conduct A/B tests with different visual elements to see which ones perform better.