How Can Marketers Optimize Emails to Bypass Heuristic Filters?
To ensure emails pass through heuristic filters, marketers should adhere to best practices such as:
Maintaining a good sender reputation by avoiding spammy behavior. Creating high-quality, relevant content that provides value to the recipient. Using clear and concise subject lines without excessive punctuation or capitalization. Ensuring emails are properly formatted and free from technical issues. Implementing email authentication protocols to verify the sender's identity.