What Types of Features are Relevant in Email Marketing?
Several types of features can be engineered to enhance email marketing efforts:
Demographic Features: Information such as age, gender, and location can offer insights into subscriber preferences and behaviors. Behavioral Features: Past interactions, such as open and click-through rates, provide actionable data on how subscribers engage with emails. Temporal Features: Time-based features, like the best time and day to send emails, can optimize the timing of campaigns. Engagement Features: Metrics like engagement scores, frequency of interactions, and recency of engagement help in understanding the subscriberâs interest level.