Identifying misaligned goals is crucial for course correction. Here are some signs to look out for:
Low Engagement Rates: If open rates and click-through rates are below industry benchmarks, it’s a red flag. High Unsubscribe Rates: A spike in unsubscribes suggests that the content is not resonating with the audience. Disconnect in Analytics: When email metrics don’t correlate with business metrics like sales or leads, there’s likely a misalignment. Feedback Loops: Negative feedback from recipients can indicate that the emails are missing the mark.