Several factors can contribute to misaligned goals in email marketing:
Lack of Communication: When the marketing team is not in sync with the sales or product teams, the goals can diverge significantly. Unclear Objectives: Without clear and measurable goals, it's easy to go off-track. Poor Understanding of the Audience: Misunderstanding what the audience wants or needs can lead to irrelevant content. Inconsistent Metrics: Different teams may measure success differently, leading to conflicting priorities.