How Can Poor Button Design Affect Email Performance?
Poor button design can have several negative impacts on email performance: - Reduced Click-Through Rates: If the button is not enticing or noticeable, recipients are less likely to click on it. - Decreased Conversions: Even if the email content is engaging, a poorly designed button can prevent users from taking the final action. - Higher Unsubscribe Rates: Frustrated users who find it difficult to navigate may choose to unsubscribe from future emails. - Negative Brand Perception: Poor design can reflect poorly on the brand's professionalism and attention to detail.