poor button design

What Are Best Practices for Effective Button Design?

1. Use Contrasting Colors: Ensure the button color contrasts well with the background to make it stand out. Tools like color contrast checkers can help in choosing the right colors.
2. Optimal Size and Placement: Make the button large enough to be easily clickable and place it where the recipient's eyes are likely to go, typically near the center or at the end of the content.
3. Clear and Actionable Text: Use straightforward and compelling text that tells the recipient exactly what action to take. Phrases like "Get Started" or "Claim Your Offer" work well.
4. Mobile Optimization: Design buttons that are easy to tap on mobile devices. This includes considering the button's size, padding, and placement to ensure a seamless experience across all devices.
5. Consistent Design: Maintain consistency in button design throughout the email campaign to create a cohesive and professional look. This includes using the same color, font, and style for all buttons.

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