How Can Poor Targeting Affect Customer Satisfaction?
Poor targeting can significantly affect customer satisfaction. When emails are not tailored to the recipient's interests or needs, they are more likely to be ignored, marked as spam, or result in unsubscribes. Effective targeting involves segmenting your email list based on various factors such as demographics, past purchase behavior, and engagement levels. This ensures that the content is relevant and valuable to the recipient, thereby increasing satisfaction and engagement.