Why Does Customer Dissatisfaction Happen in Email Marketing?
Customer dissatisfaction in email marketing can occur due to several reasons. One primary cause is the lack of personalization. When customers receive irrelevant or generic emails, they often feel undervalued. Another reason is the frequency and timing of emails. Sending too many emails or sending them at inconvenient times can annoy customers, leading to a negative perception of the brand. Additionally, poor email design, broken links, and misleading subject lines can contribute to dissatisfaction.