How Can Sales Departments Measure the Success of Email Campaigns?
To measure the success of email campaigns, sales departments should track key metrics such as open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. These metrics provide insights into how well an email campaign is performing and can help identify areas for improvement. Additionally, sales teams can use A/B testing to experiment with different subject lines, CTAs, and email designs to determine what works best for their audience.