How Can Sales Teams Integrate Email Marketing with Other Sales Channels?
Email marketing should be part of a larger, integrated sales strategy. Sales teams can use email marketing in conjunction with other channels such as social media, content marketing, and CRM systems. For example, they can share email content on social media platforms to reach a broader audience or use CRM data to create more personalized and relevant email campaigns. By integrating email marketing with other sales efforts, teams can create a cohesive and effective strategy.