How Can Sales Teams Leverage Email Marketing for Lead Generation?
Sales teams can use email marketing to generate leads by offering valuable content like eBooks, whitepapers, and webinars in exchange for contact information. By creating compelling call-to-actions (CTAs), they can encourage recipients to take the desired action, such as signing up for a newsletter or scheduling a demo. Segmenting the audience based on behavior and preferences further ensures that the right message reaches the right person.