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How Can Segmentation Improve Email Performance?

Another interesting case comes from a fitness brand known as "FitLife." They segmented their email list based on customer preferences, behavior, and demographics. FitLife created specific email series for different segments: one for beginners, another for advanced users, and a third for those interested in nutrition. Each segment received content that resonated with their unique interests and fitness goals. This segmented approach led to a 25% increase in conversion rates, proving that understanding and catering to different audience segments can significantly enhance email performance.

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