What Are AMP Emails and How Do They Benefit Mobile Users?
AMP (Accelerated Mobile Pages) emails are interactive and dynamic, allowing users to engage with content directly within the email. Benefits include:
- Increased Engagement: Users can interact without leaving the email, reducing friction. - Real-Time Updates: Content can be updated in real-time, ensuring that users always see the most current information. - Enhanced Interactivity: Features like carousels, forms, and accordions can be included to make emails more engaging.