surrounding content

How Can Surrounding Content Improve Click-Through Rates?

Surrounding content can significantly improve click-through rates by providing additional pathways for engagement. For instance:
Navigation Links: Including navigation links in the header can guide recipients to different sections of your website.
Related Offers: Highlighting related offers or products in the sidebar can pique the recipient’s interest and encourage clicks.
Social Proof: Adding customer testimonials or reviews as part of the surrounding content can build trust and drive action.

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