Marketers often overlook important metrics that can provide valuable insights:
Bounce Rate: High bounce rates can indicate issues with your email list quality or email deliverability. Click-to-Open Rate (CTOR): This metric helps understand how compelling your content is to those who open your emails. Conversion Rate: It's crucial to track how many recipients take the desired action after clicking through your email. Unsubscribe Rate: Monitoring this can help you understand if your content is meeting subscribers' expectations.