When used effectively, teasers can significantly enhance engagement with your emails. Here's how:
1. Building Anticipation: Teasers create anticipation, making recipients more likely to engage with the full content. This can be particularly effective for launching new products or announcements.
2. Driving Traffic: By including enticing teasers, you can drive traffic to your website or landing page, increasing the potential for conversions.
3. Improving Metrics: Effective use of teasers can improve key email marketing metrics such as click-through rates and conversion rates by encouraging more interactions.