To ensure that visuals enhance rather than hinder your email marketing efforts, it's important to optimize them:
File Size: Compress images to reduce file size without sacrificing quality. This helps in faster loading times. Responsive Design: Ensure that visuals are mobile-friendly and adapt to different screen sizes. Alt Text: Include descriptive alt text for images to provide context if they don't load properly and to improve accessibility. Consistency: Maintain a consistent style and color palette to reinforce brand identity.