Engaging visuals can have a significant impact on various email marketing metrics:
Open Rates: Attractive visual elements in the email preview can encourage recipients to open the email. Click-Through Rates: Eye-catching visuals can draw attention to CTAs, encouraging more clicks. Conversion Rates: Compelling images and videos can better convey the value proposition, leading to higher conversion rates. Engagement: Interactive visuals like GIFs and videos can increase the time recipients spend engaging with the email content.