What are the best practices for using visuals in email marketing?
Here are some best practices to follow when incorporating visuals into your email marketing campaigns:
Relevance: Ensure that the visuals are directly related to the email's content and message. Quality: Use high-resolution images and professional designs to maintain a polished look. Balance: Strike a balance between text and visuals to avoid overwhelming the reader. Call to Action: Use visuals to highlight or draw attention to your call to action (CTA). Testing: A/B test different visuals to see what resonates best with your audience.