Inconsistent branding can confuse recipients and reduce the credibility of your emails. Ensure that your emails align with your overall brand guidelines, including logos, colors, and tone of voice. Consistency helps build trust and recognition among your audience.
In conclusion, addressing these usability issues is essential for maximizing the effectiveness of your email marketing campaigns. By focusing on mobile optimization, readability, clear CTAs, and personalization, you can improve user experience and drive better results.