cloud

How Does Cloud-Based Email Marketing Work?

Cloud-based email marketing platforms operate on remote servers managed by third-party providers. Here’s how it typically works:
Account Setup: Create an account with a cloud-based email service provider (ESP).
Data Upload: Import your subscriber list into the platform.
Campaign Creation: Use the platform's tools to design and create your email campaigns.
Automation: Set up automated workflows for triggered emails and drip campaigns.
Analytics: Utilize built-in analytics to track the performance of your campaigns in real-time.

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