There are multiple ways to achieve lower transaction fees in email marketing:
Negotiate with Payment Processors: Many payment processors are open to negotiation, especially if you have a high volume of transactions. Use Cost-Effective Platforms: Some email marketing platforms offer lower transaction fees or even integrate with cheaper payment gateways. Bulk Discounts: Some service providers offer discounts for bulk transactions, which can significantly lower costs. Optimize Transaction Routing: Using multiple payment gateways and routing transactions through the most cost-effective option can help reduce fees.