How Can You Analyze and Report Campaign Performance?
After a campaign is sent, itâs important to analyze and report its performance to understand what worked and what didnât. Use tools like Google Analytics, and your email service providerâs analytics dashboard to track key metrics. Create reports that highlight:
Overall campaign performance Comparisons with past campaigns Insights from A/B tests Areas for improvement
Regular analysis helps in continuously refining and enhancing future email marketing efforts.