Businesses can take several steps to ensure compliance with CASL:
Obtain Consent: Ensure you have express or implied consent before sending CEMs. Provide Identification: Clearly identify your business in every CEM, including your mailing address and at least one method of direct contact, such as a phone number or email address. Include an Unsubscribe Mechanism: Every CEM must include an easy way for recipients to unsubscribe. The unsubscribe request must be processed within 10 business days. Maintain Records: Keep records of all consents obtained, including how and when consent was given.