How can you build a successful SMS and Email Marketing campaign?
Understand your audience: Know who your subscribers are and what they prefer in terms of communication channels. Segment your lists: Both email and SMS lists should be segmented based on user behavior, interests, and demographics to ensure relevant messaging. Create a unified strategy: Ensure that your SMS and email campaigns complement each other without being repetitive. Use clear CTAs: Whether it's an SMS or an email, make sure your Call-To-Actions (CTAs) are clear and compelling. Monitor and analyze: Track the performance of both channels regularly to understand what works and what doesn't, and adjust your strategy accordingly.