How to ensure compliance in SMS and Email Marketing?
Compliance is critical in both SMS and Email Marketing. For email, adhere to regulations such as CAN-SPAM (in the USA) and GDPR (in Europe). For SMS, make sure you're following guidelines laid out by the TCPA (Telephone Consumer Protection Act). Always seek explicit consent from recipients before adding them to your lists, provide an easy way to opt-out, and be transparent about how their data will be used.