Personalization: Tailor your emails to the recipient's preferences and past behaviors to increase relevance and engagement. Clear Call-to-Actions (CTAs): Use compelling and concise CTAs to guide recipients toward the desired action. Mobile Optimization: Ensure your emails and landing pages are optimized for mobile devices for a smooth experience across all screens. One-Click Purchases: Simplify the checkout process by enabling features like one-click purchases, reducing the number of steps required. Secure Payment Options: Provide trusted and secure payment methods to build confidence in your customers.