Detecting affiliate fraud requires vigilance and the use of advanced tools. Here are some strategies:
Monitor Traffic Patterns: Unusual spikes or drops in traffic can be a red flag. Analyze Conversion Data: Look for inconsistencies in conversion rates, such as high traffic but low conversion. Use Anti-Fraud Software: Implement tools that can detect and prevent fraudulent activities in real-time. Manual Review: Occasionally, a manual review of suspicious activities can provide insights that automated systems might miss.