How Does Affiliate Fraud Occur in Email Marketing?
In email marketing, affiliate fraud can take multiple forms:
Fake Clicks: Fraudsters use bots or scripts to generate fake clicks on affiliate links within marketing emails. Fraudulent Leads: Submitting false information in sign-up forms to appear as legitimate leads. Cookie Stuffing: Dropping multiple affiliate cookies on a user's device without their knowledge to claim commissions for purchases they didn't influence. Phishing: Sending deceptive emails to trick recipients into providing personal information, which is then used to create fraudulent accounts.