affiliate fraud

How Does Affiliate Fraud Occur in Email Marketing?

In email marketing, affiliate fraud can take multiple forms:
Fake Clicks: Fraudsters use bots or scripts to generate fake clicks on affiliate links within marketing emails.
Fraudulent Leads: Submitting false information in sign-up forms to appear as legitimate leads.
Cookie Stuffing: Dropping multiple affiliate cookies on a user's device without their knowledge to claim commissions for purchases they didn't influence.
Phishing: Sending deceptive emails to trick recipients into providing personal information, which is then used to create fraudulent accounts.

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