What are the primary records to maintain in Email Marketing?
In the context of Email Marketing, maintaining accurate and comprehensive records is crucial for the success of your campaigns. The primary records to keep include:
Subscriber lists: Details of all subscribers, including their email addresses, names, subscription dates, and preferences. Campaign performance: Metrics such as open rates, click-through rates (CTR), bounce rates, and conversion rates. Email templates: Templates used in past campaigns, including their design and content. Unsubscribe requests: Records of all users who have unsubscribed from your email list. Compliance records: Documentation to ensure compliance with regulations like GDPR, CAN-SPAM Act, and other data protection laws.